A day after Democrat Bill Ritter won the governor's race, his campaign pulled back the curtain on its strategy.
At one point, Ritter's rival, Bob Beauprez, had a 41-point advantage over Ritter in polls asking who is tougher on illegal immigration, according to data released by Ritter's campaign. But voters' overall impression of Ritter continued to improve throughout the campaign. When Beauprez's campaign aired ads attacking Ritter's record as Denver district attorney, it barely dented voters' positive impressions of Ritter.
"(Immigration) was a big issue for a certain group of people who were never going to vote for us anyway," said Greg Kolomitz, Ritter's campaign manager.
Instead of focusing on single issues, Ritter traveled the state and tried to connect with people on their overall vision for Colorado.
"Voters weren't looking at a single issue. They were looking at who's going to lead the state better," said Ritter's pollster, Dave Beattie.

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